Facebook is in a
revising and innovative mood. Every now and then, the social
networking giant has come up with new additions to the
user-interface, incorporating new techniques for the users, so that
they can stay interested.
Taking the legacy
of new introductions, Facebook has recently introduced the use of
hashtags. Twitter, a micro-blogging site, had for the first time used
the technique of using hashtags and Facebook followed suit. There are
certain rules that exist while using such hashtags on Facebook,
mentioned below, that will help you.
- Keeping it Relevant:
A time-tested
technique, you should never go with the trend to see results, and the
traffic. Overtly use of hashtags every now and then, might have
adverse effects on the reputation that you have built on the
platform. This can result in decrease of the engagement levels on
your page and also in the interest level of your users. So, you
should use hashtags only, when it is relevant to your post.
- Simplicity earns you the point:
The simple you
keep your communication, the better it is. Less is always more. A
hashtag that will trend must be selected in a manner that is short,
be it one or two words or may be an abbreviation.
- Keep it to the Point:
There are many
users who simply skip searching existing hashtags before coming up
with their own hashtags. They, generally use the hashtag that they
expect others to be using. Such people should also be a part of your
conversation. But, keep in mind that the hashtag you use should be
related to your product. This is the safe and best bet on your hand.
- Avoid Spamming:
Avoid using too
many hashtags in a single update or comment as there might not be
many takers on that post. It will look more like a confused post,
rather than a definitive one. This will also lead to you being
labeled as a spammer. A post with two hashtags will always receive
more attention and engagement, as compared to posts with more than
two hashtags.
5. Always define the Hashtag:
It is always
advisable to define the hashtag that you are using/posting for the
first time to start a conversation. You should let your users come to
terms with the purpose of the hastag. Describe the hashtag in simple
words.
Finally:
Hashtags are a
great and unique way of interacting with your users. Use them in the
correct manner and you shall see the benefits reflecting on your
page.
